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March 10 Google Adwords Results for Business Insurance

3/10/2017

 
9 lead form fill outs
4 Google click to call
6 Calls from tracking number after Google ad click

Average cost per click $20.73. 
Cost per lead $37.32
assign_leads.pdf
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When does it pay to spend $37 on a lead?  The same lead sold by a vendor that deals in leads would be sold 5x times and would cost about $15 to $25 to buy.  I have bought those leads before but it was a lot of work for the agents to sell, the competition was fierce, the agents didn't enjoy the experience. 

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