9 lead form fill outs
4 Google click to call
6 Calls from tracking number after Google ad click
Average cost per click $20.73.
Cost per lead $37.32
When does it pay to spend $37 on a lead? The same lead sold by a vendor that deals in leads would be sold 5x times and would cost about $15 to $25 to buy. I have bought those leads before but it was a lot of work for the agents to sell, the competition was fierce, the agents didn't enjoy the experience.