|
The Inside AdWords blog has two mini case studies highlighting how small businesses can benefit from Google Shopping.
- Paper Culture used Google Shopping to showcase their unique designs in a highly visual and cost-effective way. They decreased their cost-per-lead by 50% and saw 3x ROI compared to their other digital channels. - PUBLIC Bikes was working with limited time and resources and turned to Google Shopping to help market their line of urban cycling products. They employed bidding by product and successfully turned once low-converting search terms into profit. http://goo.gl/aVevZf Question:
Is there an easy easy to see the analytics detail on a particular page on a site? We're trying to measure the traffic of a landing page. Answer #1 You can see some basics under the content pages http://searchenginewatch.com/sew/how-to/2340779/google-analytics-content-reports-understanding-the-key-benefits but if you use advanced segments you should be able to see all analytics as it ties to visits who enter thru that page. https://blog.kissmetrics.com/new-google-analytics-advanced-segments/ Answer #2 Go Behavior > Site Content > Landing Pages ... add the last part of page url to search box myfile.htm ... you can toggle your conversion goals also after. Answer #3 Just use the Page Analysis Chrome Toolbar Add-on. Join Googler +David Bos for an introduction to Google's products for app promotion across Search, Display, and YouTube, including tips and tricks for attaining maximum scale at your target cost per install. You have to get creative to stand out from the nine other advertisers you’re sharing real estate space with (or as few as four competitors if you’re on mobile). So how do you do it? I’m here to give you some proven tactics you can use to write AdWords ads that will bring you higher click-through rates, higher Quality Scores and higher conversion rates. Ready to have some fun? Let’s go!  Whether it’s watching a product review or learning how to bake a soufflé, we look to video in countless moments throughout to the day to help us get things done. We call these micro-moments – when we reflexively turn to our devices to learn more, make a decision, or purchase a product. To connect the dots between the moment a person watches a video and the moment they decide to make a purchase, today we’re introducing a new feature called TrueView for shopping that makes it easy for viewers to get more information on your products and click to buy.
Question:
Hi! Curious to know your thoughts on programmatic ad buying. As far as I can tell, most of the programmatic companies also use the GDN and/or DoubleClick, along with a few other affiliates. (At least the ones that we've spoken with so far, I could be totally wrong here!) The only difference that I can see is that there is usually a fancy dashboard that makes it easier for client reporting. Do most of you do both, or do you prefer GDN? Are there any benefits to using a programmatic ad buying company of some sort? Answer: Our agency operates our own platform and prefers programmatic over the GDN. We do access inventory from GDN along with about 10 other ad networks. Even though we are paying CPM as opposed to CPC, we really like having the extra targeting and access to pretty much the entire internet. Plus, we don't have to worry about click bots and other fraudulent spend. Just follow this advice to leapfrog your agencies thinking to whole new levels on customer presentations and increase your sales several-fold.
AdWords tip of the week: Target and bid vs Bid only
The first time I was presented with these two options while creating a display network campaign I can confess that I was confused to say the least. I remember reading each description again and again until my brain simply refused to accept what they actually meant. Over the years I realised it wasn’t just a case of me not getting it, however, as I noticed that other advertisers also struggle to get their head around this aspect of display targeting at times. So how would I best explain it to those who are in the position I was in? Well let’s say that we have an ad group which contains both keywords and a single placement, example.com, as targeting methods. If we set both of these methods to Target and bid then our ads will only show on example.com pages which match our included keyword themes. The ads will not show outside of these two qualifying targeting factors while under a combination of these settings. If we changed the placement targeting to Bid only however then our ads have the opportunity to show across the entirety of example.com while also on other placements which match the keyword themes. If you therefore find that your display network traffic is limited at times then it’s worth checking to see which targeting options you have selected for your ad groups. I personally prefer to start a display campaign with the restricted Target and bid approach and then over time open it up to Bid only if required. This video teaches you how to measure your website traffic to understand your customers, improve your online business, and how you can set measurement goals that are right for your business and learn how to use data to make better business decisions. Run time is just under 20 minutes. Television attribution took a big leap forward with the integration of Google Search query data and Rentrak airings data. TV attribution integrates Google search query data and airings data to help marketers identify search "micro-conversions" to specific TV moments.
http://analytics.blogspot.ca/2015/04/introducing-search-response-and-airings.html |