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Before pausing low converting keywords you will want to make sure and check out the click assisted conversion and last click conversion metrics within your AdWords reporting. If you want to pause your low-converting keywords, you'd be wise to check each keyword's "Click-assisted conv. / last click conv." metric first. If the number is 2 or more, then there's a chance that these low converting keywords are actually contributing to conversions on other keywords. Low converting keywords may be assisting in the long term conversion and removing them may result in less overall conversions. Supporting Documentation: https://support.google.com/adwords/answer/1722023  I wanted to share a new video explaining Target and Bid VS Bid Only on the display network. It's geared more towards beginners, so if anyone knows anyone else that may benefit from it, please pass it along :) Did you know that U.S. Hispanics are considered ""super"" consumers on account of their fast-growing numbers and significant economic clout? Based on the facts contained within this Think with Google article, this is a market we should be keeping a close eye on. Here are some things to know about engaging this audience:
1. 83% use mobile in-store to inform purchasing decisions. 2. They use the internet 54% more than TV to gather information about purchases. 3. 70% of them say it's important for a website's content to be culturally relevant when they are gathering information about a purchase. So how can your clients make their content culturally relevant to U.S. digital Hispanics? Read on for five tips Complete - This is great course, if you haven't taken the time to better understand using the tool, now is a great time. I would suggest following the steps with your own accounts, just to better understand the implementation steps. You can go in and delete the setup after words but it will give you some hands on training, which I found helpful. If you find yourself stumped go to the community or course forum to get quick answers.
Tips: Open Course, AdWords, Analytics and Tag Manager When reviewing each video lesson right click the "View Transcript" and open each in their own new tab for reference. Specifics: Tag Manager and your website, Other Tags, Implementation, Metrics & Dimensions in GA, Containers, Container snippets, Tag Manager Account Basics, Triggers, Built in variables, Code location, Naming conventions, Property ID variables, Data Layers, Custom Dimensions, Push Method, Dynamic Values, Page view Tags, Custom Metrics, Event Triggers, URL Variables, Conversion tracking, Dynamic Remarketing, Browser Cookies, Help Center Links: Tag Manager Course: www.analyticsacademy.withgoogle.com Tag Manager Account: www.tagmanager.google.com AdWords: www.adwords.google.com Analytics: www.google.com/analytics Good Luck! |