Over a series of five quick videos, Frederick will walk you through how to research and expand your keywords lists, how to use the Google keyword planner tool and how to customize and optimize keywords for maximizing campaign performance.
Academy Video links:
Part 1: Building a keyword list http://goo.gl/8ZZDDc
Part 2: How to use the keyword planner http://goo.gl/syHnYi
Part 3: Customizing your keyword list http://goo.gl/BlCmFJ
Part 4: Using the keyword planner results http://goo.gl/iATX1h
Part 5: What is multiplying your keyword list? http://goo.gl/SdcydA