GEORGE SCOTT 619-792-7153
  • HOME
  • Adwords Q&A
  • Work Diary
    • 2020-21 Work
    • 2018-19 Work
    • 2016-17 Work
    • 2013-14 Work
  • WEBSITES
  • HUMOR

Segment data to your advantage

12/1/2015

 
If you’ve been involved with AdWords for at least a little while then there is a good chance that you’ve heard all the positive hype about mobile marketing. It’s less likely but you might also have heard negative feedback about the Search Partners network here and there. The truth is that I’ve personally had both great and terrible experiences with both of these areas across different accounts and you might be experiencing the same thing without even knowing it.

It’s very easy to get so tied up with other types of optimization that segmentation analysis can be forgotten at times which is a shame as it can help towards cutting costs dramatically or boosting total conversions even further within a campaign. The good news is that it really doesn’t take much time to review and can be accessed with ease.

Simply navigate to a level of your account you wish to review (campaign, ad group or ads for example) and then click the Segment drop down button located below the Settings tab. You will be given a list of options to select from with the two mentioned being Network (with search partners) and *Device to review the difference between mobile and desktop traffic for example. If you have never done this for an account before I’d recommend setting your date range to All time and check the Search Partners performance at a campaign level, you might be pleasantly surprised or absolutely horrified with the results but at least you’ll be able to take action and save money moving forwards if your reaction was the latter.

It really is worth performing these different segmentation checks now and then to review areas of the account which you might not consider usually.
Picture

    Archives

    December 2017
    November 2017
    October 2017
    August 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014

    Categories

    All
    Adwords Remarketing
    Bidding
    Broad Match
    Call Conversions
    Disallow
    Display Ads
    Duplicate Keywords
    Holiday Ads
    Income Targeting
    Increase Traffic
    Keyword Planning
    Keyword Research
    Keywords
    Location Targeting
    Match Types
    Multi-channel Funnels
    Negative Match
    Nofollow
    Noindex
    Quality Score
    Remarketing Tags
    Reporting
    Segmentation
    Single Keyword Ad Group
    Skag
    Targeting Operating System
    Video Targeting

San Diego Easy Traffic School | San Diego Small Business Insurance | Traffic School Online | Finish Traffic School Today | Lucky Traffic School
  • HOME
  • Adwords Q&A
  • Work Diary
    • 2020-21 Work
    • 2018-19 Work
    • 2016-17 Work
    • 2013-14 Work
  • WEBSITES
  • HUMOR