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1. Set Up a Negative Keywords List
2. Include Your Top Keywords in the Tags of the Landing Page 3. Test Ads to Maximize CTR and Conversion Rate 4. Connect Analytics to Your AdWords Account (and Vice Versa) 5. Group Your Keywords in Small Ad Groups 6. Use as Many Extensions as Possible 7. Set Up the Basics for Remarketing 8. Customize Your Bids After First Market Feedback 9. Customize Bids by Device 10. Landing Page Optimization Over a series of five quick videos, Frederick will walk you through how to research and expand your keywords lists, how to use the Google keyword planner tool and how to customize and optimize keywords for maximizing campaign performance.
Academy Video links: Part 1: Building a keyword list http://goo.gl/8ZZDDc Part 2: How to use the keyword planner http://goo.gl/syHnYi Part 3: Customizing your keyword list http://goo.gl/BlCmFJ Part 4: Using the keyword planner results http://goo.gl/iATX1h Part 5: What is multiplying your keyword list? http://goo.gl/SdcydA |
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