Quality Score measures how relevant your keywords are to users' search queries and influences CPCs and first page bids in your account. We'll be bringing you a short series of facts about Quality Score to help answer the questions we frequently receive, beginning with this one:
Showing up in a higher position will not benefit your Quality Score. Although higher-ranked ads may typically earn better clickthrough rates, Quality Score is normalized to compensate for performance differences resulting from ad position.
We know that ad quality is an important topic, which is why we wanted to provide more insight about it. Understanding the auction and your Ad Rank is important to succeeding in it.
First, we have a new video that covers the AdWords auction and its many moving parts. [http://youtu.be/PjOHTFRaBWA]
Additionally, we’ve put together a resource, Settling the (Quality) Score, that goes deep into Quality Score and how it should be applied in the management of your campaigns. [http://goo.gl/WupXkv]
Relevant and useful ads are good for your customers and your business. We hope the video and the guide are useful resources that help you better understand the ads auction.