Did you know that U.S. Hispanics are considered ""super"" consumers on account of their fast-growing numbers and significant economic clout? Based on the facts contained within this Think with Google article, this is a market we should be keeping a close eye on. Here are some things to know about engaging this audience:
1. 83% use mobile in-store to inform purchasing decisions.
2. They use the internet 54% more than TV to gather information about purchases.
3. 70% of them say it's important for a website's content to be culturally relevant when they are gathering information about a purchase.
So how can your clients make their content culturally relevant to U.S. digital Hispanics? Read on for five tips