Did you know that U.S. Hispanics are considered ""super"" consumers on account of their fast-growing numbers and significant economic clout? Based on the facts contained within this Think with Google article, this is a market we should be keeping a close eye on. Here are some things to know about engaging this audience:
1. 83% use mobile in-store to inform purchasing decisions. 2. They use the internet 54% more than TV to gather information about purchases. 3. 70% of them say it's important for a website's content to be culturally relevant when they are gathering information about a purchase. So how can your clients make their content culturally relevant to U.S. digital Hispanics? Read on for five tips Comments are closed.
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