Being on a trend early

How do you get 16,444 Google Search Network Adwords Clicks for $4,776 dollars?  Try new things when the price is right, usually when they are first coming out before everyone piles on.  

I created a web based groupware platform in 2001 and operated it until 2009.  Trying out Google Adwords early in 2003, I was able to get the best prices.  At the time I wasn't really aware of the bargain click prices, I just wanted to advertise my web collaboration product.

I was determined to bootstrap this product and do everything myself from programming, sales, to marketing.  I spent about $8 a day on Google Ads, I entered into some web 2.0 contests, and had good word of mouth.  This equaled into about 50,000 organizations signing up but I just kept programming and programming... stuffing more features into the system rather then really defining a good workflow and how to use the system beyond collaboration.  One large missing feature is that while you could add a file, forum, or calendar to a sharing group you had to go to each module to see that modules data.  

I have recently started to re-work the interface, workflow, and inter-connectiveness of the data across modules.  Once finished with the programming I will seek out funding for marketing and sales.