WEB STATION 1 AGENCY: 2 Years
George Scott started out in website development and marketing for Zoobooks Magazine from 1996 to 1998 to deliver fun experiences to schools who were just starting to get online. During this time George also developed websites for Franchise Network, Cash Plus, Lawrence Family Jewish Community Center, and a number of other business and non-profit websites.
MYINSTANTWEBSITE / POWER LEAD SYSTEM: 4 Years
George developed one of the first online build-it yourself website platforms (formerly MyInstantWebsite.com) where he programmed the ability to create unlimited pages, pick templates, upload graphics, operate your own shopping cart, newsletter, and many other features. While the MyInstantWebsite platform was very early to the self-building website movement, it pivoted to a new market hosting hundreds of thousands of websites for salespeople inside companies with an integrated contact management system, purchasing and commission platform. This platform is the underlying technology for powersleadsystem.com. Through the years George continues to contribute new features to the platform.
OFFICEROAM.COM: 4 Years
After the dot com crash George left to program a comprehensive groupware platform that grew to over 50,000 organizations. The groupware provided secure collaboration features team calendaring, contact sharing, file sharing, project management, knowledge bases, message forums, selecting emailing and many other features. This software platform is also licensed to multiple organizations who use it internally and develop new features for it including the CW TV Network, using it for their sales team calendaring, graphic development project management, and affiliate tv station contact management (cwConnex.com). The groupware has been featured in the Webware 100, Twiistup, and SeoMoz Web Awards and has been mentioned in Slashdot, Cnet, and Mashable.
ONLINE EDUCATION: 5 Years
Hosting, programming, and marketing for an online state required testing education company.
COMMERCIAL INSURANCE LEAD GENERATION: 3 Years
From 2016 to present managing lead generation for a commercial business insurance agency:
Seeing a need to make sure exclusively generated leads were followed up on every time, developed a lead management system for salespeople that includes the ability to distribute leads individually to sales persons
George Scott started out in website development and marketing for Zoobooks Magazine from 1996 to 1998 to deliver fun experiences to schools who were just starting to get online. During this time George also developed websites for Franchise Network, Cash Plus, Lawrence Family Jewish Community Center, and a number of other business and non-profit websites.
MYINSTANTWEBSITE / POWER LEAD SYSTEM: 4 Years
George developed one of the first online build-it yourself website platforms (formerly MyInstantWebsite.com) where he programmed the ability to create unlimited pages, pick templates, upload graphics, operate your own shopping cart, newsletter, and many other features. While the MyInstantWebsite platform was very early to the self-building website movement, it pivoted to a new market hosting hundreds of thousands of websites for salespeople inside companies with an integrated contact management system, purchasing and commission platform. This platform is the underlying technology for powersleadsystem.com. Through the years George continues to contribute new features to the platform.
OFFICEROAM.COM: 4 Years
After the dot com crash George left to program a comprehensive groupware platform that grew to over 50,000 organizations. The groupware provided secure collaboration features team calendaring, contact sharing, file sharing, project management, knowledge bases, message forums, selecting emailing and many other features. This software platform is also licensed to multiple organizations who use it internally and develop new features for it including the CW TV Network, using it for their sales team calendaring, graphic development project management, and affiliate tv station contact management (cwConnex.com). The groupware has been featured in the Webware 100, Twiistup, and SeoMoz Web Awards and has been mentioned in Slashdot, Cnet, and Mashable.
ONLINE EDUCATION: 5 Years
Hosting, programming, and marketing for an online state required testing education company.
- Created successful affiliate program that brought in over 900 new customers monthly.
- Encouraged customers to post reviews generating a #1 Yelp ranking and significant new sales.
- Expanded paid keyword advertising with Adwords, raising sales by over $30,000 a month through this channel alone.
- Expanded their programming to be able to service new states. With a total of 21 websites running on 3 testing platforms.
- Expanded advertising into direct mail to potential customers based upon data received from Texas courts.
- Created SEO friendly pages for ranking on branded and long-tail keywords.
- Created webpages for each court served to rank in Google.
- Created a content library of videos and articles that were posted to the website and posted to or linked to from social media.
- Managed co-located Windows Server IIS servers, MsSQL database server, backups, and uptime.
- Created micro-site system using companies 100+ extra domains. The micro-site would build automatically depending upon the domain using pre-set variables from the database. This system would target keywords on very specific phrases.
- Added state specific course requirements into the programming.
- Significantly improved internal processes used by the companies internal staff reducing the number the level of staffing required.
- Improved companies control panel, decreasing time between tasks and control panel speed.
- Improved company printing processes.
- Automated faxing to courts
- Automated reporting to state courts though API's and automated copy-n-paste programs
- Created auditing processes to decrease errors.
- Created state specific mandatory reports
- Automated nightly reporting with signup, progress, and sales information.
- Implemented system to print checks automatically from QuickBooks based upon sales data from website database.
- Created system for Arizona students to text mms their court information where it would be reviewed in the control panel and associated to the students database record. Uses Twilio API.
COMMERCIAL INSURANCE LEAD GENERATION: 3 Years
From 2016 to present managing lead generation for a commercial business insurance agency:
- Manage $650 in Google Adwords Budget daily with > 30% conversion rate.
- Created 500 page website for multiple top 5 positions in Google
- Created lead distribution system for website & Google Adwords leads
Seeing a need to make sure exclusively generated leads were followed up on every time, developed a lead management system for salespeople that includes the ability to distribute leads individually to sales persons
- Leads are distributed into agents queue. Sends notification via text sms and email.
- Tracks lead through sales funnel from New to Sold.
- Reminder system sends text sms or email to agent.
- Fully searchable
- Add lead manually
- Action needed page displays leads without notes, reminders, or have stayed in a particular queue for a long time.
- Tracks all incoming phone calls to the company:
- Phone calls are tagged by type allowing the company to track sales, service, and other types of calls.
- Recordings of each call is available to the agent to listen to past sales calls.
- Sales calls are assigned to the agent working the lead and are put into the lead funnel .
- Sales and followup calls are displayed on the edit lead page.