GEORGE SCOTT 619-792-7153
  • HOME
  • Adwords Q&A
  • Work Diary
    • 2020-21 Work
    • 2018-19 Work
    • 2016-17 Work
    • 2013-14 Work
  • WEBSITES
  • HUMOR

Google Updated Its AdWords Insight Video after Four Years

4/6/2015

 
Google announced yesterday that they have updated the AdWords auction explanation video after a gap of 4 long years, Both the videos are by Hal Varian, Google's Chief Economist and both of the videos are approximately of same duration 8 to 9 minutes each.

Links to both the videos are given below:-

New Video
Insights on the AdWords Auction

Old Video
Introduction to the Google Ad Auction  
The new video covers:
♦ The factors on which Ad Rank depends
♦ Method of Ad Rank calculation
♦ Things to keep in mind to increase Ad Rank

Google also published an informatory white paper on this topic that explains:
♦ How to use Quality Score as a powerful weapon for Ad Rank
♦ Tips on how to optimize the components of Quality Score
♦ Insights about what matters and what doesn't in determining the quality score of an Ad.

Comments are closed.

    Archives

    December 2017
    November 2017
    October 2017
    August 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014

    Categories

    All
    Adwords Remarketing
    Bidding
    Broad Match
    Call Conversions
    Disallow
    Display Ads
    Duplicate Keywords
    Holiday Ads
    Income Targeting
    Increase Traffic
    Keyword Planning
    Keyword Research
    Keywords
    Location Targeting
    Match Types
    Multi-channel Funnels
    Negative Match
    Nofollow
    Noindex
    Quality Score
    Remarketing Tags
    Reporting
    Segmentation
    Single Keyword Ad Group
    Skag
    Targeting Operating System
    Video Targeting

San Diego Easy Traffic School | San Diego Small Business Insurance | Traffic School Online | Finish Traffic School Today | Lucky Traffic School
  • HOME
  • Adwords Q&A
  • Work Diary
    • 2020-21 Work
    • 2018-19 Work
    • 2016-17 Work
    • 2013-14 Work
  • WEBSITES
  • HUMOR