Keyword expansion is critical to ensure that you have coverage for the many ways people are searching for your business. Still, the keyword universe is huge and it can be hard to know where to start.
Today, we’re enhancing the Keyword Planner to help you compare your search term coverage to other advertisers. This will be rolled out to all advertisers over the next few weeks.
For new keyword ideas, you can now review your relative ad impression share compared to:
- The top five market leaders across all your generated keyword ideas (see image)
- Similar advertisers in various keyword categories (see image)
These insights can help you prioritize where keyword expansions might be most impactful. For example, when keyword planning for new products, you can see where market leaders have strong impression share to understand important keyword areas in the space.
To identify missed opportunity with existing products, you can focus on keyword categories where your ad impression share is low compared to other advertisers. Find the keyword ideas most relevant to your business, and add those with high average monthly search volume and low ad impression share first. You can even concentrate on keywords with lower competition and suggested bids where you can more easily rank in top ad positions.
To learn more about using Keyword Planner, visit the Help Center [http://goo.gl/7QaFKA].
Note: It's important to keep in mind that while Keyword Planner can provide some great keyword ideas and traffic estimates, campaign performance depends on a variety of factors. For example, your bid, budget, website and customer behavior can all influence the success of your campaigns.