The Inside AdWords blog has two mini case studies highlighting how small businesses can benefit from Google Shopping.
- Paper Culture used Google Shopping to showcase their unique designs in a highly visual and cost-effective way. They decreased their cost-per-lead by 50% and saw 3x ROI compared to their other digital channels.
- PUBLIC Bikes was working with limited time and resources and turned to Google Shopping to help market their line of urban cycling products. They employed bidding by product and successfully turned once low-converting search terms into profit.