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Quality Score is normalized to compensate for performance differences resulting from ad position.

8/1/2015

 
Quality Score measures how relevant your keywords are to users' search queries and influences CPCs and first page bids in your account. We'll be bringing you a short series of facts about Quality Score to help answer the questions we frequently receive, beginning with this one:

Showing up in a higher position will not benefit your Quality Score. Although higher-ranked ads may typically earn better clickthrough rates, Quality Score is normalized to compensate for performance differences resulting from ad position.

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