Q. Does anyone have a good way to make sure that my exact, phrase, and broad match keywords (the same word different match type) are bid staggered? I want to make sure that my KW in multiple accounts are competing with themselves.
A. If you have multiple match types, make sure that you have exact match bid the highest, phrase match a little lower, modified broad even lower, and finally broad match at the lowest bid
For those that don't know SKAGS, here you go. http://unbounce.com/ppc/doing-adwords-wrong-make-it-right/